The Wall Street Journal recently broke the news that there will be no fabled Apple TV. After years of research and development, apparently Apple has decided not to enter the television market.
Some are disappointed at this news, but I, for one, love it. One of the reasons Apple has such a great reputation for quality products is that they don’t have that many of them. When they choose to pursue something, they go all in. Doing that means saying “no” to a lot of other ideas.
Apple is the master of focus. Steve Jobs said focus “means saying ‘no’ to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘no’ to 1,000 things.”
I know in my personal life, if I chase down too many “good” ideas at once, none of them have the opportunity to become great. For example, right now I’m trying to learn about Logic software, singing technique and relative pitch (so far I know all my perfect fifths by heart and by ear), among other things. I’m also pursing blogging, photography and audio businesses, songwriting, etc. I classify all these as hobbies, which is why I’m not distraught that none are terribly lucrative right now. But imagine if I had the disciple to just focus on one!
How about ministries? Sometimes I wonder if there is some correlation between the success of a church and its ability to focus. It’s so tough to say “no” to good ideas, but sometimes that’s what you have to do in order to have a few great ones!